ZZZ RSS FEED

This new project for modular living firm MaxHaus from Brazilian studio Molho
 brims with vivid colors, ethereal imagery and fluid animation.
If the combination seems familiar,
it might be because Molho’s founder and creative director,
ex-Lobo designer Marcelo Garcia, has been featured here before.

Agency W/Brasil gave Molho an open-ended brief for this two-minute project,
and in turn, Molho pushed the envelope quite a bit.
The piece is ostensibly centered on the concepts of “habitat, diversity, living, and taste,”
but it goes beyond that into an abstract land of tangential connections and dream sequences.
It’s an artistic, unexpected approach to what could have been a predictable discourse
on architecture and design in another studio’s hands.

Molho is repped in the US by Pitch White and in Europe by El Niño.

이것이 아방가르드!

Watching the work of Toronto-based Crush is refreshing.
They exercise a decidedly straightforward approach to motion graphics
: no 3D (not even 2.5D), no crazy camera moves, no “one long shot” transitions.
Just solid motion with an emphasis on concept and context-sensitive typography.
That was true for their series of Gum Thief animations,
and it’s true for their newest work,
 a music video for R.E.M.’s “Hollow Man.”

Crush seems to be channeling the aesthetics of the mid-90s in this one.
Pixelated imagery, intentionally glitched-out transitions and window-based UI metaphors abound.
(I suppose that’s appropriate for a band that I didn’t realize survived the last decade of the 20th century.)
 It all feels very earnest and sincere, like a heartbroken missive bashed out on an Amiga 500.

 Bjork <Wanderlust>