This webfilm entitled "Paper Airplane" is a collaboration between
Nervo and agency start-up muh-tay-zik
for communications technology company, Premiere Global Services.
Agency muh-tay-zik is in the midst of doing branding work for Premiere that includes revamping their video content.
The first up was their eMarketing product,
which makes it easier for companies to establish dynamic dialogue with customers.
John Matejczyk, founder of muh-tay-zik had set out to "remove the tech-ey, jargon-ey,
unapproachability from eMarketing," says Matejczyk.
"We needed to inspire marketers to get better at eMarketing without being intimidated by it.
So we presented the story of a woman sending out her email and receiving feedback in a rather magical way?
That led Nervo to come back to muh-tay-zik with the work of artist Betsy Walton.
She brought just the kind of whimsical, engaging feel the agency needed.
http://nervo.tv/index.html?sect=5&proj=pgi
http://www.morningcraft.com/