Marcelo Garcia : IX Virtuosi
Molho for MaxHaus
This new project for modular living firm MaxHaus from Brazilian studio Molho
brims with vivid colors, ethereal imagery and fluid animation.
If the combination seems familiar,
it might be because Molho’s founder and creative director,
ex-Lobo designer Marcelo Garcia, has been featured here before.
Agency W/Brasil gave Molho an open-ended brief for this two-minute project,
and in turn, Molho pushed the envelope quite a bit.
The piece is ostensibly centered on the concepts of “habitat, diversity, living, and taste,”
but it goes beyond that into an abstract land of tangential connections and dream sequences.
It’s an artistic, unexpected approach to what could have been a predictable discourse
on architecture and design in another studio’s hands.
Molho is repped in the US by Pitch White and in Europe by El Niño.
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